Brought to you by Sanrio, who originates from Japan as a kawaii (cute) pop culture brand, Hello Kitty and Friends navigate the challenges of growing up with heartwarming tales fostering values of friendship, generosity, kindness, and family bonding. CYBERCEL cards feature fan-favorite characters in uniquely dynamic poses captured in each cel art card. Each CYBERCEL is wrapped in a loose sleeve to protect the cel art upon opening, and is made to uniquely stand to create a 3D display. Simply insert the card's edge into the cut backing to stand.